Danni Zheng holds a PhD from the University of Queensland, Australia, and serves as a board member of the China Tourism Education Cooperation Alliance. She has been recognized as a “Shanghai Magnolia (Pujiang) Talent” and was named one of Australia’s “Top 40 Under 40 Outstanding Young Researchers” in 2020 (Top 5 in Management and Economics). Dr. Zheng was also awarded the "Best PhD Thesis" by the University of Queensland Business School. Her research focuses on tourism and health, digital empowerment in cultural tourism, tourism and public management, and consumer psychology and behavior in tourism. She has published over 40 papers in SCI/SSCI journals such as Tourism Management, with several of her papers being highly cited in ESI. Dr. Zheng leads several national and provincial research projects.

2023-Present Associate Professor, Department of Tourism, Fudan University, China

2024-2025 Visiting Scholar, Oxford Institution of Population Aging, Oxford University, UK

2020-2023 Assistant Professor, Department of Tourism, Fudan University, China

2019-2020 Postdoctoral Research Fellow, School of Business, The University of Queensland, Australia

1. Zheng, D.*, Ritchie, B. W., Dolnicar, S., & Babakhani. N. (2025) Can heuristic cues improve voluntary carbon offsetting message effectiveness? Journal of Travel Research (SSCI), 1-15. DOI: 10.1177/00472875251342206

2. Liu, Y., Zheng, D. *& Xu, J. (Bill). (2025). Travel to reminisce esports: Effects of esports nostalgia on spectators’ psychological well-being and travel-related behaviors. Journal of Vacation Marketing (SSCI), 0(0). https://doi.org/10.1177/13567667251340405

3. Zheng, D.*, & Huang, C. (2025). From online games to offline travel: Gaming flow, attachment, and esports travel. Journal of Vacation Marketing (SSCI),1-20.

4. Zheng, D.*, Huang, C., Zhao, Q. & Liu, Y. (2025). Healing tourism: An interdisciplinary review of progress, methods and healthy ageing implications. Asia Pacific Journal of Marketing and Logistics (SSCI), 1-15. Doi: 10.1108/APJML-10-2024-1538.

5. Li, S., Zheng, D. *, & Zhan, J. (2024). Emotional dynamics of virtual reality tourism experience: An application of day reconstruction and physiological methods. International Journal of Tourism Research (SSCI), 26(4), e2707.

6. Zheng, D., Wen, J., Kozak, M., Phau, I., Hou, H., & Wang, W. (2023). Vulnerable populations with psychological disorders in tourism: Methodological challenges and recommended solutions for empirical research. Tourism Management (SSCI), 98, 104760.

7. Zheng, D., & Liang, Z. (2023). Determinants of improving small tourism business performance and entrepreneurs’ quality of life: evidence from a three-year longitudinal study. Asia Pacific Journal of Tourism Research (SSCI), 28(2), 127-142.

8. Zheng, D. *, Huang, C. & Oraltay, B. (2023). Digital cultural tourism: Progress and a proposed framework for future research. Asia Pacific Journal of Tourism Research (SSCI), 28(3), 234-253.

9. Zheng, D., Jiang, Y., Wen, J., Phau, I., Hou, H., & Wang, W. (2023). Suboptimal health status, COVID-19 psychology, and cultural value impact on post-pandemic outbound travel. Tourism Recreation Research (SCIE), 1-18.

10. Zheng, D., Liu, S., & Lu, W. (2023). Do you trust digital health pass? Understanding tourists' responses toward using health QR codes in pandemic travel. Journal of China Tourism Research, 1-19.

11. Hu, F., Wen, J., Zheng, D. *, & Wang, W. (2023). Travel medicine in hospitality: an interdisciplinary perspective. International Journal of Contemporary Hospitality Management (SSCI), 35 (9), 3134-3153.

12. Liu, S., & Zheng, D. * (2023). Impacts of tourists’ trust, perception and acceptance of health quick response technology on responsible pandemic travel behaviours. Journal of Hospitality and Tourism Technology (SSCI), 14(2), 278-294.

13. Zheng, D., Luo, Q., & Ritchie, B. W. (2022). The Role of Trust in Mitigating Perceived Threat, Fear, and Travel Avoidance after a Pandemic Outbreak: A Multigroup Analysis. Journal of Travel Research (SSCI, ESI), 0047287521995562.

14. Wen, J., Zheng, D. *, Hou, H., Phau, I., & Wang, W. (2022). Tourism as a dementia treatment based on positive psychology. Tourism Management (SSCI, ESI), 92, 104556.

15. Jiang, Y., Wen, J., Zheng, D. *, Phau, I., & Wang, W. (2022). Pandemic prevention via tourism: A conceptual framework. Annals of Tourism Research (SSCI), 96, 103463.

16. Guo, G., Wen, J., Zheng, D. *, Zheng, Y., Hou, H. Wang, W. (2022). Proposing a new avenue for global health through the lens of tourism. Journal of Global Health (SCI), 12.

17. Wen, J., Zheng, D. *, & Phau, I. (2022). Understanding and treating suboptimal health status through tourism engagement: An exploratory study of Chinese domestic tourists. Journal of King Saud University-Science (SCI), 34(7), 102228.

18. Zheng, D., Luo, Q., & Ritchie, B. W. (2021). Afraid to travel after COVID-19? Self-protection, coping and resilience against pandemic ‘travel fear’, Tourism Management (SSCI, ESI, Hot Paper), 83, 104261.

19. Zheng, D., & Liang, Z. (2021). Heterogeneity of residents' dilemmas in supporting sustainable heritage development: An integrated segmentation approach. Journal of Destination Marketing & Management (SSCI), 21, 100635.

20. Zheng, D. *, Ritchie, B. W., & Benckendorff, P. J. (2021). Beyond cost–benefit analysis: Resident emotions, appraisals and support toward tourism performing arts developments. Current Issues in Tourism (SSCI), 24(5), 668-684.

21. Zheng, D. *. (2020). Building resident commitment through tourism consumption: A relational cohesion lens. Journal of Destination Marketing & Management (SSCI), 16, 100441.

22. Zheng, D., Liang, Z., & Ritchie, B. W. (2020). Residents’ social dilemma in sustainable heritage tourism: the role of social emotion, efficacy beliefs and temporal concerns. Journal of Sustainable Tourism (SSCI), 28(11), 1782-1804.

23. Zheng, D. *, Ritchie, B. W., Benckendorff, P. J., & Bao, J. (2019). The role of cognitive appraisal, emotion and commitment in affecting resident support toward tourism performing arts development. Journal of Sustainable Tourism (SSCI), 27(11), 1725-1744.

24. Zheng, D. *, Ritchie, B. W., & Benckendorff, P. J. (2019). Segmenting residents based on emotional reactions to tourism performing arts development. Journal of Travel & Tourism Marketing (SSCI), 36(8), 877-887.

25. Zheng, D. *, Ritchie, B. W., Benckendorff, P. J., & Bao, J. (2019). Emotional responses toward tourism performing arts development: A comparison of urban and rural residents in China. Tourism Management (SSCI), 70, 238-249.

1. Zheng, D., Kozak, M., & Wen, J. (2024). Handbook of Tourism and Consumer Behaviors. UK: Edward Elgar.

2. Luo, Q., Zhong, D. & Zheng, D. (2017). Special Events: A New Generation and the Next Frontier (Translation). Beijing: China Renmin University Press.

3. Zhang, X., Zheng, D. & Lin, J. (2014). Event Planning and Management. Guangzhou: Sun Yat-sen University Press.

Undergraduate Courses: Event Planning and Organization; Event Management; Tourism Planning

Graduate Courses: Utilization and Research of Tourism Literature; Research Methods of Tourism

1. Host National Natural Science Foundation of China Grant：Impact mechanism of digital cultural tourism on emotional experiences and committed travel behaviors [number 72102045], Jan 2022- Dec 2024.

2.Host Humanities and Social Science Foundation of the Ministry of Education of China:Impacts of digital cultural tourism on tourists’ cultural empathy and prosocial behaviors: a psychological distance lens [number 21YJCZH241], Jun 2021-Jun 2024.

3.Host Shanghai Pujiang Talent Program:Digital cultural tourism experience and development via a lens of Metaverse [number 22PJC020], Oct 2022-Sep 2025.

2024 Outstanding Young Teacher Teaching of Fudan University Award

2020 Top 40 Young Researchers of Australia (Early Achievers Leaderboard)

2019 Best PhD Thesis of UQ Business School

Professional Affiliation: Council Member of China Tourism Education Alliance

Editorial Board: Tourism Management Perspectives (2025-), Journal of Tourism Futures (2023-), Tourism Analysis (2024-), etc.

Guest Editors: Tourism Management (2024-); Tourism Science (2024-)

Social Editor：Tourism Planning & Development (2024-)

Referee Service Tourism Management, Annals of Tourism Research, Journal of Sustainable Tourism, Journal of Travel Research, Plos One, etc.